Cookie Policy

Necessary cookies

These keep Personify working and cannot be turned off.

• Sign-in (sb-…-auth-token): keeps you signed in and protects your account. Lasts for your session or until you sign out.
• pf_consent: remembers your cookie choice. 12 months.
• Short-lived security and sign-in state cookies: protect sign-in and account connections. Minutes to hours.

Our own measurement cookies

Set and read only by Personify. They never leave our systems except as described in the advertising section of our Privacy Policy.

• pf_touch: the advertisement or link that first and last brought you here, so we can tell which advertisements work. 90 days.
• pf_vid: an anonymous visitor ID for our own usage measurement before you sign in. 13 months. In the European Economic Area, the United Kingdom, Switzerland and Quebec it is set only after you allow measurement in Cookie settings.

Advertising cookies

Set only if you allow advertising. In the European Economic Area, the United Kingdom, Switzerland and Quebec we ask first; everywhere, a Global Privacy Control or Do Not Track signal means they are not set.

• Meta pixel (_fbp, _fbc): lets Meta measure our Facebook and Instagram advertisements. Up to 90 days.
• TikTok pixel (_ttp and related cookies): lets TikTok measure our TikTok advertisements. Up to 13 months.
• X pixel (cookies set by X): lets X measure our X advertisements. Up to 13 months.

The platforms decide the exact names and lifetimes of their cookies and may change them. Their privacy policies apply to the information they receive.

Changing your choice

Use Cookie settings at the bottom of any page to allow or refuse advertising cookies at any time. You can also delete cookies in your browser settings; clearing sign-in cookies signs you out.

See our Privacy Policy for how we use this information and your rights.